DAG Media, Inc. Engages Madison & Wall Worldwide; National Investor Awareness Campaign to Launch Immediately


NEW YORK, Feb. 13 /PRNewswire/ -- DAG Media, Inc. (Nasdaq: DAGM), an independent yellow pages company that publishes and distributes yellow page directories in print and on the Internet, today announced that it has engaged Madison & Wall Worldwide, Inc., a full service, financial public relations company, to promote increased market awareness and appreciation for the Company's exciting growth platform.

Mike Irving, Vice President-Sales of Madison & Wall, noted, ``The investment community, at large, is clearly demonstrating that fundamentals are now back in vogue. In response, Madison & Wall has spent considerable time unearthing quality, undervalued and undiscovered situations with histories of revenue and earnings growth and which operate in dynamic emerging growth categories. DAG Media ideally suits this client profile with three years of consistent revenue and earnings increases, sufficient capital to sustain its aggressive growth strategy, and increasing market share in the $12 billion telephone directory industry. Adding to its fundamental appeal is the fact that the Company is currently trading at or below book and cash value. Consequently, we look forward to working closely with DAG's management team to ensure that risk-oriented investors, worldwide, recognize the compelling investment opportunity that DAG Media may represent.''

Assaf Ran, DAG Media's Chief Executive Officer, added, ``Despite a very volatile market environment during the past year, DAG has remained steadfastly focused on implementing its exciting business plan and has succeeded in achieving every defined financial and corporate milestone, thus far. Based on this track record of success, we believe the timing is right for aggressively pursuing a broader investor audience for our company. Partnering with Madison & Wall gains us access to their extensive network of retail stockbrokers, institutions, analysts and media professionals -- all of whom we hope to convince to take a much closer look at DAG Media and our exciting growth potential.''

About Madison & Wall Worldwide, Inc.

Madison & Wall (M&W) is a leading, nationally recognized, financial public relations firm that specializes in increasing mass market awareness of its clients among individual investors, retail stockbrokers, institutional investors, analysts, the financial media and other investment professionals. Through its publication, Inside Wall Street, and its Web site, http://www.insidewallstreet.com/, M&W concentrates on pro-actively spotlighting undervalued, undiscovered or turnaround situations operating in emerging, high-growth industries. Since its founding in 1992, M&W has represented hundreds of public companies headquartered on six continents.

About DAG Media, Inc.

Headquartered in Kew Gardens, New York, DAG Media publishes and distributes yellow page directories in print and on the World Wide Web at http://www.newyellow.com/. The Company's primary directory, New Yellow, a general interest directory for Manhattan in New York City, was launched in early 2000 and competes for a share of the $300 million spent annually on directory advertising in the Manhattan marketplace. The Company's original directory, The Jewish Israeli Yellow Pages (The JI Directory) has been published bilingually, in English and Hebrew and has covered the New York metropolitan area since 1990. DAG Media also publishes a smaller English-only yellow page directory, The Jewish Master Guide (The Master Guide), which is distributed to the Hasidic and ultra-Orthodox Jewish communities in the New York metropolitan areas.

SOURCE: DAG Media, Inc.



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