Jewish Yellow Pages In The News
Michael Radovich is half jewish, his family's ancestry has nothing to do with why his firm advertises in the jewish Israeli yellow pages. Instead, he finds the bilingual , hewbrew-english directory the best route to reaching the jewish house hold, businesses and synagogues within his community. There's a very strong
After 10 years of publishing the Jewish- Israeli Yellow Pages in Jewish communities throughout the city, Assaf Ran will take on Bell Atlantic by printing what he is calling the New Yellow.
"We will print 900,000 copies and deliver them door-to-door in Manhattan- covering every resident and business -- in March 2000," said Ran. "This will break the monopoly of Bell Atlantic."
When Capt. Assaf Ran completed his service in the Israeli military, he started a publishing company to compete against the telephone directory monopoly in Israel.With the company successfully publishing independent telephone books in three Israeli cities by 1989,Ran moved to the United States to create a new com-pany. Using his knowledge of his country's religion and culture, he decided to publish a bilingual He-brew-English yellow pages for New York's Jewish community...
"Today you have Macintosh computers, laser printers, programs for making ads, programs to paginate the books," said Assaf Ran, president of Dapey Assaf Publication Ltd., which will publish 250,000 copies of the Jewish Israeli Yellow Pages next year. "It's very easy to prepare the material for the printer. And there are more Israelis here."
Another company, DAG Media, publishers of the 10-year-old Jewish Israeli Yellow Pages, rolled out its three-and-a-half pound New Yellow on March 31 and plans to deliver 900,000 copies by next month, said Assaf Ran, its president. The company is planning a second edition in October. And Ambassador Publishing, a privately held start-up, plans to publish a 1,600-page directory in November.
DAG Media, a 10-year-old company based in Kew Gardens, N.Y., that went public in May, publishes Hebrew-English and Jewish-interest yellow pages for the New York metropolitan market. It will distribute 900,000 copies of its Manhattan directory by mail and truck. The company's founder and chief executive, Assaf Ran, said rates for the book, which will offer special discounts...
"As Assaf Ran [DAG Media's chief executive officer], was developing his yellow pages products, he developed a referral service," said Alhadeff. "He realized the referral service was a real value add,but he also realized to make it scale, it was going to take some technology." DAG,which publishes and distributes Yellow Pages, business directories, and Ocean 7 began working on the project and building the technology last December.
New York-based DAG Media Inc,(NASDAQ:DAGM) on Monday rolled out Next Yellow, an online advertising directory service that lets consumers enter what they are looking--and then pairs those requests with local budinesses that contact the consumers.
The biggest problem is getting small mom-and-pop business owners-some 23 million of them-to sign up and pay for online ads. The auctioned-off, pay-per-click pricing for ads at search engines like Google and Yahoo! are far too complicated for small retail and service businesses, says Assaf Ran, chief executive of