DAG Media, Inc. Announces Third Quarter Consolidated Financial Results
Wednesday November 6, 2:39 pm ET

NEW YORK, Nov. 6 /PRNewswire-FirstCall/ -- DAG Media Inc. (Nasdaq: DAGM - News)

Net advertising revenues for the quarter ended September 30, 2002 were $1,850,000 versus $1,464,000 for the same period last year, an increase of $386,000 or 26%. The increase resulted primarily from increased sales of the Jewish Israeli Yellow Pages, the 25th edition of which was published during the third quarter. Publication of the Jewish Israeli Yellow Pages accounted for the majority of third quarter revenues. Cash and cash equivalents increased by $125,000 to $7,148,000 or $2.40 per share versus the same period last year.

Net loss for the quarter of $87,000 $(0.03 per share) compared with a net income of $124,000 ($0.04 per share) for the quarter ended September 30, 2001. The decrease resulted primarily from the consolidation of Blackbook, which, because of its publication cycle, did not generate revenue in the third quarter.

Net advertising revenues for the nine months ended September 30, 2002 were $4,805,000 compared with $4,399,000 for the same period last year, an increase of $406,000 or 9.2%. Net loss for the period was $886,000 $(0.31 per share) compared with a net income of $183,000, ($0.07 per share), in the prior year. The increase resulted primarily from increased advertising revenues from publication of the twenty-fifth edition of the Jewish Israeli Yellow Pages as well as publication of the fifth edition of the New Yellow Manhattan directory. The primary cause for the net loss was a goodwill write-off of $895,000 as required by the new SEC regulations, SFAS No. 141 and 142. Before giving effect to the goodwill write-off, net income for the nine months ended September 30, 2002 was $9,000 versus net income of $183,000 in the prior year. The company also reported $3,956,000 in deferred revenue.

Assaf Ran, Chairman of the Board and CEO stated, "We are encouraged by the increasing market penetration of our New Yellow Manhattan directory as well as by the continuing strong performance of the Jewish Israeli Yellow Pages, particularly in the face of reduced advertising budgets for many customers in today's generally slack economy. Based on the performance of New Yellow we intend to shortly open a fourth New Yellow sales office. We are also pleased with the progress we have made in restructuring Blackbook's operations and integrating it with our other activities. We expect Blackbook to contribute to our financial performance beginning with its publication of Blackbook Photography in December. Blackbook Photography is the largest directory published by Blackbook. In recognition of the importance of Blackbook to our future, our Board of Directors elected Howard Bernstein to the Board. Mr. Bernstein is the CEO and proprietor of Bernstein & Andriulli, a leading artist management agency. I'm confident that Mr. Bernstein's excellent skills and knowledge will help us better understand Blackbook's market and industry environments."

DAG Media publishes and distributes three yellow page directories in print and on the World Wide Web. DAG Media also operates a portal Web site on the Internet at http://www.newyellow.com/ .

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products introduced by competitors, changes in the rates of subscriber acquisition and retention, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

                               DAG MEDIA, INC.
                          CONSOLIDATED BALANCE SHEET
                              SEPTEMBER 30, 2002
                                 (Unaudited)
    Assets
    Current assets:
    Cash and cash equivalents                    $ 1,762,762
    Preferred stocks and other
     marketable securities                         5,384,970
        Total cash and cash equivalents,
     preferred stocks and other marketable
     securities                                    7,147,732
    Trade accounts receivable, net of allowance
     for doubtful accounts of $867,148             2,644,431
    Directories in progress                        1,755,120
    Other current assets                             191,954
    Total current assets                          11,739,237

    Fixed assets, net of accumulated
     depreciation of $158,901                        288,542
    Deferred Tax Asset                               472,606
    Trademarks, net of accumulated
     amortization of $47,385                         303,596
    Intangibles in connection with
     Blackbook acquisition                           333,422
    Other assets                                      27,823
        Total assets                            $ 13,165,226
    Liabilities and Shareholder's Equity
    Current liabilities:
    Accounts payable and accrued expenses         $1,007,403
    Accrued commissions and commissions payable      808,794
    Advanced billing for unpublished directories   3,959,334
    Income tax payable                               188,257
        Total current liabilities                  5,963,788
    Shareholders' equity:
    Preferred shares -$0.01 par value;
     5,000,000 shares authorized; no shares issued        --
    Common shares - $0.001 par value;
     25,000,000 shares authorized;
     2,996,190 issued and 2,927,460 outstanding        2,996
    Additional paid-in capital                     8,033,066
    Treasury stock, at cost-68,730 shares          (231,113)
    Deferred Compensation                          (154,098)
    Unrealized gains on preferred stocks              22,470
    Retained earnings                              (471,883)
        Total shareholders' equity                 7,201,438
        Total liabilities and
         shareholders' equity                    $13,165,226


                               DAG MEDIA, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                 (Unaudited)

                            Three Months Ended         Nine Months ended
                               September 30,              September 30,
                            2002          2001         2002           2001
    Advertising
     revenues           $1,849,750    $1,464,425   $4,805,025    $4,399,257
    Publishing costs       294,933       212,922    1,024,299     1,001,873
      Gross profit       1,558,055     1,251,503    3,780,726     3,397,384
    Operating costs and
     expenses:
      Selling expenses     862,339       624,000    1,861,337     1,700,054
      General and
       administrative      912,989       479,407    2,072,480     1,667,598
        Total operating
         costs and
         expenses        1,775,328     1,103,407    3,933,817     3,367,652
      (Loss) income
       from operation     (220,511)      148,096     (153,091)       29,732
    Interest income         46,462        74,018      169,250       320,324
    (Loss) earnings
     before provisions for
     Income taxes and
     cumulative effect
     of change in
     accounting
     principle            (174,049)      222,114       16,159       350,056
    Benefit (provision)
     for income taxes       86,753       (98,490)      (7,397)     (167,490)
      (Loss) income before
       cumulative effect of
       change in accounting
       principal           (87,296)      123,624        8,762       182,566
    Cumulative effect of
     change in accounting
     principle,               ----          ----      (895,000)        ----
    Net (loss) income     $(87,296)     $123,624     $(886,238)    $182,566
    Earnings (loss)
     per common share:
    Basic -
    (Loss) income before
     cumulative effect of
     change in accounting
     principle              $(0.03)        $0.04        $0.00         $0.07
    Cumulative effect
     of change in
     accounting principle     ----          ----        (0.31)         0.00
    Net (loss) income
     per common share       $(0.03)        $0.04       $(0.31)       $0.076
    Diluted-
    (Loss) income before
     cumulative effect of
     change in accounting
     principal              $(0.03)        $0.04        $0.00         $0.07
    Cumulative effect of
     change in accounting
     principle                ----          ----        (0.31)         0.00

    Net (loss) income
     per common share      $( 0.03)        $0.04       $(0.31)        $0.07
    Weighted average number
     of common shares
     Outstanding
      - Basic            2,927,460     2,907,460    2,921,516     2,907,460
      - Diluted          2,927,460     2,908,744    2,931,330     2,914,438

          
SOURCE: DAG Media, Inc.

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