Wednesday August 7, 12:51 pm Eastern Time

Press Release

SOURCE: DAG Media, Inc.

DAG Media, Inc. Acquires the Business and Assets of THE BLACKBOOK

NEW YORK, Aug. 7 /PRNewswire-FirstCall/ -- DAG Media Inc. (Nasdaq: DAGM - News) announced today that it had purchased the business and assets of THE BLACKBOOK from Brandera.com [U.S.], Inc. THE BLACKBOOK is a leading publisher of photography and illustration directories that have become the "Industry Standard "reference source for finding creative photographers, illustrators and graphic designers in North America. THE BLACKBOOK is the highly respected original source book for this purpose. The books display works and portfolios of the world's finest commercial artists in high-end quality, full color prints. THE BLACKBOOK is used by more than 40,000 art directors, creative directors, designers and corporations to find the creative talent they need. In fiscal 2001 THE BLACKBOOK had revenues in excess of $4 million, though sales were lower in fiscal 2002 as advertising budgets were slashed in the aftermath of September 11.

THE BLACKBOOK has published three different books: BLACKBOOK PHOTOGRAPHY, BLACKBOOK ILLUSTRATION and BLACKBOOK AR100 for more then 30 years. In addition it operates an online showcase for its artists at BLACKBOOK.COM.

"I'm very excited to enter this fascinating market," said Assaf Ran, CEO of DAG MEDIA, INC. "I believe this is a great opportunity for us and I'm very enthusiastic to welcome THE BLACK BOOK team" into the DAG Media family."

DAG Media publishes and distributes three yellow page directories in print and on the World Wide Web. DAG Media also operates a portal Web site on the Internet at http://www.newyellow.com/.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products introduced by competitors, changes in the rates of subscriber acquisition and retention, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

 

SOURCE: DAG Media, Inc.

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