DAG Media Launches a Television Ad Campaign for NewYellow

NEW YORK, June 26 /PRNewswire/ -- DAG Media, (Nasdaq: DAGM - news) announced today this morning that it will start a television advertisement campaign for the Manhattan edition of NewYellow. The campaign will help build brand name recognition among New York residents and businesses as well as create a final sales boost for the upcoming deadline of the October 2000 edition of its Manhattan NewYellow.

DAG Media is a leading independent publisher of print and on-line yellow page directories. Their main market is the New York metropolitan area, a $300 million per year directory market. DAG Media is also publishing ethnic directories including the Jewish Yellow Pages. The new website is scheduled to go live in the beginning of September 2000.

Forward-looking statements in this release are made pursuant to the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products introduced by competitors, changes in the rates of subscriber acquisition and retention, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission



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