DAG Media Receives Buy-Recommendation From National Investors Council Report Sets Long-Term Price Target At $16.00

KEW GARDENS, N.Y.--(BUSINESS WIRE)--March 23, 2000--DAG Media, Inc. (NASDAQ: DAGM - news), the leading independent print and online publisher of yellow page directories, today announced that National Investors Council (NIC) has issued a ``strong buy'' recommendation on DAGM by Skip Nordstrom resulting from the recent exciting developments in the Company. The report states estimated earnings at $0.80 per share in 2000 and a long-term price target at $16.

The full report is available at http://www.nicstock.com/html/2000february.html, with investment highlights featured at http://www.nicstock.com/ Hardcopies of the report will be available in three days; for reprints, please contact Skip Nordstrom at 714-751-7547 or fax at 714-751-6532.

The newsletter expects DAG Media to continue its rapid growth momentum by expanding its value-added service offering, especially in the Internet and e-commerce arenas, and by introducing a greater number of yellow page directories. DAG Media is scheduled to launch its NewYellow Manhattan directory this month, thus expanding beyond its proven capabilities in the special interest yellow page directory market. New Yellow will list the websites and email addresses for businesses published in the listing at no charge, and will also provide free email addresses to those companies that do not already have one.

The new email and web publishing features, as well as a myriad of other breakthrough services provided by New Yellow directory, make DAG Media a formidable challenger to Bell Atlantic's dominance in the $300 million yellow page directories industry in New York. Rapid market penetration is also expected to be driven by the overwhelming cost advantage DAG Media is offering yellow page advertisers. New Yellow provides advertisers the same exposure as that of Bell Atlantic's Yellow Pages, but at a 70% discount.

DAG Media, Inc. currently publishes and distributes two directories in print and online that service the New York metropolitan area and northern New Jersey. The Company also provides value-added products such as referral and tourist information hotlines as well as the web portal http://www.porty.com/, which offers free nationwide directory information, Internet voice and fax telephony, and a variety of other services.

The information provided in the report is based on sources which National Investors Council, LLC (NIC) considers to be reliable, but it is not guaranteed by NIC, nor does this report represent a solicitation to buy or sell the securities discussed herein. The information contained in the report is subject to change without notice, and NIC assumes no responsibility to update the information in this report. Any sales, and/or earnings forecasts included herein were independently prepared by NIC, unless otherwise stated, and are not endorsed by the management of the company which is the subject of this report. Use of this report may be subject to the applicable rules of certain self-regulatory organizations, and securities mentioned in the report which are traded over-the-counter may not be cleared for sale in certain states. National Investors Council, LLC and/or its employees, officers, affiliates, or members of their families may have long or short positions in the securities discussed in this report. NIC has been compensated $7,500 for the preparation of this report by DAG Media.

Forward-looking statements in this release are made pursuant to the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products introduced by competitors, changes in the rates of subscriber acquisition and retention, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.


Contact:
     National Financial Network
     Robert Weiss, 781/444-6100 ext. 11
     http://www.porty.com/
     www.nfnonline.com/dagm

 

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