Crain's New York Business Profiles DAG Media's New Yellow - First-Ever Yellow Pages to Publish E-Mail and Web Site Addresses


NEW YORK, Jan. 4 /PRNewswire/ -- DAG Media (Nasdaq: DAGM - news), the leading independent print and online publisher of yellow pages directories, was touted in Crain's New York (January 3, 2000) as having the ``Internet connection'' over Bell Atlantic with its forthcoming launch of New Yellow -- the first-ever yellow pages directory with e-mail addresses and Web sites.

The article, ``Let Your Fingers Do The Surfing,'' said that ``Bell Atlantic may have name recognition in the Yellow Pages business, but New Yellow has the Internet connection.'' The article, featured in Crain's ``New York, New York'' section goes on to say that, ``Going even further, companies without their own e-mail addresses get one free of charge from New Yellow.''

``DAG Media's breakthrough new services are in direct response to market demand,'' commented chief accounting and financial officer Orna Kirsh. ``We have always seen the Internet as a way to boost advertising sales as well as a way to improve customer relations. We are pleased to be experiencing phenomenal sales growth by meeting the demands of our market.''

With the breakthrough features of publishing e-mail addresses and Web sites, New Yellow is breaking Bell Atlantic's monopoly on New York City's 300 million dollar yellow pages advertising market. The new yellow page directory will be distributed door-to-door in March 2000.

Yellow pages consumers will benefit from DAG Media's commitment to improving technological and online features. DAG Media's storefront at http://www.porty.com offers free nationwide directory information services, direct links to most Internet sites organized by category, voice over Internet protocol, CallBack, Direct Access, Travel card, Unified Messaging, inblond and outbound voice messaging and faxing, fax and e-mail services, and all Internet connection services for Internet-savvy customers demanding searchable yellow and directory assistance from the desktop.

In addition to New Yellow's e-mail address breakthrough, the directory is positioned to break Bell Atlantic's market monopoly in New York City, by offering advertisers the same exposure for a 70% discount.

SOURCE: DAG Media, Inc.

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