DAG MEDIA ANNOUNCES THE OPENING OF ITS On-line Advertising Store
Business Editors
KEW GARDENS, N.Y.--(BUSINESS WIRE)--July 8, 1999--DAG Media, Inc. (Nasdaq: DAGM) announced today that advertisers can now purchase advertisements in any of its directories through the Company's new on-line advertising store available at the DAG Media web site, www.porty.com. All advertisements purchased through the on-line advertising store will be discounted by 10% off of the Company's published advertising rates. "The availability of our on-line advertising store facilitates our rollout of NewYellow and enhances our ability to challenge the monopoly of the Bell Atlantic Yellow Pages in the New York market", stated Assaf Ran, DAG Media's Chief Executive Officer. "Furthermore, we believe that on-line advertising sales will result in increased revenues and net earnings for the Company" added Mr. Ran. The Company also announced that NewYellow, its new, general interest yellow page directory, is available on-line at its web site, www.porty.com. According to Mr. Ran, "The availability of the on-line version of NewYellow demonstrates not only our commitment to publishing a general interest yellow page directory to challenge the monopoly of the Bell Atlantic Yellow Pages in the New York market, but also the receptivity of the marketplace to such a publication." DAG Media is a leading independent publisher of yellow page directories in print and on-line, including NewYellow, a general interest yellow page directory that competes with the Bell Atlantic Yellow Pages in the New York market. In accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the Company notes that statements in this release which look forward in time involve risks and uncertainties that may cause actual results or achievements to materially differ from those indicated by the forward-looking statements. These forward- looking statements include any statements relating to increased demand for the Company's services, expansion of the Company's business as well as any other statements which are not solely historical. The Company's plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of the Company. Therefore, there can be no assurance that the forward-looking statements will prove to be accurate. The Company's documents filed with the SEC identify important factors that may cause the actual results to differ materially from those indicated by the forward-looking statements.
